· Put the fog lights on. Keep all
channels open and maximize the interdepartmental information flow to clarify
the blurry environment.
· Be friendly and transparent to
both your employees, suppliers and consumers. The brand can not make an
independent impact apart from its employees and suppliers. First, your should
control internal dynamics and move towards the outer ring.
· Be stable. Do not abandon your long
term plans. Nevertheless, postpone the launching of new products or new brands for
a while since customers’ minds are pretty busy.
· Do not keep away from consumers. You
should understand the impact degree of unusual experiences on their lives not
only in terms of financial, but also in terms of social.
· Do your part. Ease the pressure on
customers by using a promising tone in your communication.
