Brands are trying to maintain and / or increase market share with applying different marketing tools such as launching new products or new brands, entering new sales channels, targeting new customer segments, generating new touch points in a highly competitive environment.Brand managers use market research as a compass to get the best decision. Nevertheless, market research alone is not enough to draw a road map.Findings must be absorbed and blended with the marketing language.Although marketing is defined as a social science, it has a tremendous mathematics in itself.In order to work with the right formula, it is necessary to inject the strategy into it.

Research should add value to the brand not only in terms of operational, but also managerial competencies. Research projects are produced as a result of the combination of many technical stages linked to human beings. Value comes into stage when "time" and "human power" are used in a balanced way. MindStation is a company that constantly renews its innovative vision and integrating technology into research processes actively.

All research studies are done through interfaces that are compatible with the mobile user experience in MindStation. For all projects, the fieldwork team carry out the interviews through Internet-based MindTracker. The collected data is stored at MindStation Data Center. The operation team members can not interfere with the information in the system, copy it, and / or cannot change the answers after the survey has been approved.