Aygaz Marketing Team Experinced Neuro Marketing

04.06.2014
Aygaz Marketing Team Experinced Neuro Marketing
Most recently, we carried out Neuro study for Aygaz. By using the research results, Aygaz got the below actions:
- They made adjustments in the ad to make sure that the brand belongs to Koç group
- They found out what the ad said to consumers and how it was said by arousing which feelings 
- Boost the advertising effectiveness by removing the scenes from the ad that the consumer was interested in less
 - Saved a significant amount of media spending with accurate frame selections for the short version of the ad